My name is Elia Grundland. I was born in Tel Aviv.
I have always loved searching for solutions to problems, such as the gaps created between parked cars, and why there is no device that could reduce this gap.
When I first understood that I could turn my ideas into a profession, I decided to go and study industrial design.
I am most intrigued by taking a user's personal experience, disassembling it and then piecing the ideas back together as part of the design process.
Meeting different people from diverse backgrounds during my studies, led me to believe that design affects not only the exterior shell, but is also a process that can stimulate change in people's lives.
For me, part of the essence of design is delving into the research of a certain problem, identifying when a concrete solution is required, or reaching an understanding that merely giving voice to the problem is my role as a designer.